Your Shopify Store Went Agentic
Really? Just like that?
This is 3Bits & Change, an email about building a service and retail business. This one was written to the silence of my airpods and loads of cars speeding down the block.
Last Tuesday I came across a new file, an llms.txt file on our shopify stores. I did not put them there.
Turns out Shopify quietly rolled ‘em out.
//1 - Not just SEO
Organic search is up on our pages over the beginning of the year. I’ve been hustling. Conversion volume has followed. It’s been great. And, from what I can tell, this file is not about that effort.
Rather, this file wires up the Model Context Protocol (MCP) endpoints for your store to be able to support the shopping and checkout behaviors of agentic agents. Yes, robots can now more easily purchase on your Shopify stores. This file talks like they talk and makes it easier for them to buy.
//2 - More than barebones
The original file Shopify created for the stores vivront.com and sharpow.com were generic… less than vanilla, less exciting than the Google Business profiles.
Figuring I’d like for the robots to have more intentional context about each brand so we might stand a better chance of being selected in their efforts to purchase things for their owners, I drafted an update and replaced the file but matched it’s previous format. Check it out here vivront.com/llms.txt
//3 - Infrastructure is live
2M+ stores just went agent ready last week. I wonder how many of the millions of users and their agents will be looking for sharpening services.
Sum
I don’t yet know if any of this moves the needle for volume or sales. I do know that with most changes on the internet, the early movers gain more from the changes than those that arrive late.
Internet things are changing faster now than any other time I can remember. It’s normal these things happen without announcement or a good guess as to what might be gained.
Similar to surfing, you can’t catch the wave if you’re not out there looking for it. Here’s to the builders and the tinkers. Maybe we’ll all find a greater share of the robots attention then we deserve.
Change
We’re back making videos for the Insta. Grab your chef’s press while you’re at it.
Sharpow has a new TikTok Channel for demo and edu in kitchen knife maintenance. The Sticks are winning all sorts of new fans these days.
Tiktok failed to load.
Enable 3rd party cookies or use another browserWe Be Knives in San Francisco, a top EDC knife shop, brought The Sticks by Sharpow online last week. Here’s to them selling out, fast. I’m most excited about their customers reactions to the edges that can be placed on pocket knives with LIL Stick.
On Your Way
May your summer plans be inspiring and your attention span focused enough to get the the end of the school year.
Follow Vivront.com on TikTok, Instagram and Facebook.
Follow Sharpow.com on Instagram
Follow @josephrueter on Instagram or Linkedin.
Thank you for reading Three Bits & Change.
This post is public. Share it with someone who comes to mind.