You are reading 3Bits & Change, Joseph's email about building a direct to consumer business on the internet. Today’s email was written to a bad station Alexa chose, again.
Good morning,
We’ve adjusted our approach on podcast scripts. We’re seeing awareness generally up month over month. And, talk radio can drive consideration. Now… for the conversions. How long is it reasonable to wait for conversions to start?
Let’s get into it.
Release the funny • Bit no. 1
We’ve been working with podcast ads for a few months now. There is a script. The folks read it. I listen. Maybe you listen The results are meh. I wonder about what else can be done. We talk and then try different things.
Last week we reviewed a series of ideas about how to talk about knife sharpening with more emotion. As one person said, we “have the logic side taken care of… now it’s time for emotion.” And a vanity URL.
The following is a transcript of the first pass three sports radio hosts took at funny.
I do have an admission to make to you guys here today. Uh, my name is Phil and uh I recently have suffered from dull kitchen knives.
Oh
I know I know the shame the embarrassment
Trying to slice tomatoes and they just squish and squirt because the knives aren't sharp. It slips, the knife slips, sort of too and it doesn't even cut because it's not sharp.
Right
You know when your knife slips and it goes across your hand and your finger just laughs at the knife but you know - your knives are probably pretty dull. You got to get those sharp and…
Just like skate blades
But it is it's tough going out in public you know. I see the finger-pointing… the last guys yeah dull that guy has got dull knives
Hot takes but dull knives
And that's why I am thrilled to have discovered mydullknives.com. My Dull Knives dot Com, we're the folks at vivront will send you a safe and professional mail kit to send your little dull knives on a vacation, an oasis of sharpening professionally, you get your knives back in just a few days they'll send you replacement knives as well while your knives are on their sharpening vacation
If you've never had your knife sharpened and most people haven't it is a game-changing experience more confidence in the kitchen. My wife and I are spending a lot more time making our own meals at this point and so I have no longer walking out into the streets of Minneapolis in shame, or the streets, previously, of Seattle.
I am confident in my Sharp knives thanks to mydullknives.com. The next 50 to order with the promo code SKOR S K O R receive your fifth knife sharpened for free.
That's my dullknives.com
Beautiful
Awareness is up • Bit no. 2
We were not running podcast sponsorships in Dec. We started in January. The number of unique browsers per day to the dot com is up. It only rivals being on WCCO’s TV morning show on Dec 27th.
Talk radio pushes consideration too • Bit no. 3
We were on the an FM talk radio show about food during the 10AM hour on a Saturday. It was a fast 6 minutes. There was a jump in traffic as compared to the Saturday prior.
On Your Way
It’s March. February is done, for the year. May the Spring skiing delight and the Summer rays come swiftly. :)
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Order kitchen knives sharpened or give the gift of sharp at Vivront.com.